Brief - To develop an identity and brand roll-out for Pasco, a locally born global risk management company. The call was for a brand that ‘tells it like it is’ - a mantra for a company primarily rooted in assisting foreign negotiations, investigations, corporate dealings and security between companies and governments operating on a global scale, across diverse cultural frontiers.

Creative solution - By reducing the colour palette to predominantly black and white, we were able to emphasize the “straight talking” attitude of this company. Our objectives were to create a brand that portrays
a strong element of trust, leveraging from the corporate language of your typical long-standing financial organisation.